When Scandinavia Discovered Central Dalmatia: 700% Increase in Swedish Visitors


The Scandinavian love affair of Central Dalmatia continues…

The last decade has seen a sharp increase in tourist arrivals from Scandinavia, initially from Norway with the strong connections coming from Norwegian Air, but soon followed by other Scandinavian countries. Other airlines followed suit, and SAS will have some 80 flights a week to Split this summer.

The 2018 season has started strongly, and we caught up with Central Dalmatia Tourist Board director, Josko Stella, for an early progress report. It seems the Swedes are liking what they see…

“Strong growth has been recorded. Specifically, for the first three months, we had 25% more overnights, which is 10,000 more overnights. We are talking about 270,000 overnight stays in total. These are not huge figures, but the percentage increase is large. The largest increase we have seen in guests from Scandinavia, and especially Sweden, where the number of tourists has increased by 700%! People from these countries have realized that the summer comes a lot earlier here, took advantage of the opportunity, good prices and good discounts, and came.

“It is a trend that will continue in the years ahead of us, and people from Western and Northern Europe will be coming to Dalmatia more and more. We are encouraging activities to attract them. For example, cycling tourism is one of those activities we are intensively working on. In addition to having the largest number of marked trails, we have two world fairs, we had the Tour of Croatia, we had the Bahrain Merida training on Hvar … The results show that the number of cycling journalists increased by 200 to 300 percent in relation to last year in Croatia,” Stella said