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Newsletter No. 1 - 2021 EN

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Dear friends and business partners,
We are at the threshold of a new business year, which was from the outset marked by the intensity of epidemiological measures that are being adopted in outbound markets in order to slow down and curb the coronavirus pandemic. At the same time, we are mourning and thinking about those who were affected by the devastating earthquakes which left them homeless, who are receiving help and a hand of friendship and support from Split-Dalmatia County, including the hospitality and tourism sector.
Despite all this, we are optimistic about the coming months and spring, when the spread of the virus could be curbed with the help of the vaccine, providing security for passengers and allowing more guests to return to international travel. Although the tourism sector of Split-Dalmatia County is still facing a lot of uncertainty, we believe that the year ahead will bring a gradual trend of the desired tourist recovery thanks to the vaccine and adherence to epidemiological measures. All research shows that tourists long for vacation, travel and escape from the stress they have experienced last year, so by calming the epidemiological situation, international tourism should gain new momentum, and thus experience the expected return of the popularity of Central Dalmatia among travelers.
In the meantime, our goal is to position ourselves as a well-prepared destination that can guarantee its guests a safe and quality stay. Holiday trends for 2021 say that guests will uncompromisingly seek safety for their health when choosing a holiday destination. Therefore, while preparing for the season, we should focus on activities that will guarantee just that and send a clear message to our guests about our activities and service improvements in the wake of sustainable tourism.
We are aware that the tourism sector of Central Dalmatia will not be spared of constant and rapid changes in planning and adjusting to new circumstances even in 2021. But we are now more prepared to cope with it due to the experience of last year's tourist months when Split-Dalmatia County managed to achieve 45 percent of last year's tourism activity. In completely new and stressful circumstances, our tourism sector had adjusted its offer to new requirements in a short time period and thus allowed 1.3 million guests that stayed in commercial facilities to spend their vacation in our county in 2020.
Therefore, by behaving responsibly and adhering to epidemiological measures, we can play our part in speeding up the return of travel and re-arrival of our guests.
Welcome to Central Dalmatia!

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Joško Stella
Direktor of Split-Dalmatia County Tourist Board

Split-Dalmatia County generated 45% of overnight stays from 2019

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In the turbulent year that has just ended, following a significant decline in tourist arrivals and overnight stays in the first half of the year marked by the COVID-19 pandemic which interrupted travel all over the world, Split-Dalmatia County recorded an encouraging recovery in July with continuing growth in arrivals of foreign visitors in August. Once Split-Dalmatia County was put on the red list at the end of August, there was a significant decrease in September in the number of arrivals and overnight stays from Germany, Poland, Austria, Slovenia and Slovakia compared to September last year. This continued until the end of the year, especially after the introduction of lockdown throughout Croatia, the inability to hold Advent events and the cancellation of New Year's Eve celebrations.
Despite numerous difficulties, 1,238,260 tourists stayed in commercial accommodation in Split-Dalmatia County in 2020, with 8,073,385 overnight stays, so at the level of the entire 2020, 34 percent of arrivals and 45 percent of overnight stays were generated compared to the record-breaking year 2019. In the past year, most foreign visitors came from Poland, Germany, the Czech Republic and Slovenia. The largest number of overnight stays was generated in the cities of Split, Makarska and Omiš and the municipality of Baška Voda. Nautical data should also be added to tourism activity data in the commercial accommodation of the County. In 2020, 82,179 boaters arrived in Split-Dalmatia County, with 567,465 overnight stays, thus generating 36 percent of the 2019 traffic. Last year, most boaters came from Germany, Austria, the Czech Republic, Poland and Slovakia.

The film “Central Dalmatia – A Dream Waiting for You” winning the best film award

dream 1 2021The film “Central Dalmatia – A Dream Waiting for You” by the Split-Dalmatia County Tourist Board (director Antea Ratković, producer: Marko Kapitanović, production: Moonstone Production) won the award for best film in the “Tourism destination – Region” category at the International Tourism Film Festival “Stars of Wild Beauty” which was held in Podgorica, Montenegro from 25 to 30 December 2020.
This festival brought together tourist film authors from all over the world, although due to the COVID-19 pandemic, the awards ceremony could not take place.

Diocletian's Ice Palace at the World Snow and Ice Festival in China

dioklecijanova 1 2021At the world's largest and most famous Snow and Ice Festival, held in Harbin in northern China, an ice sculpture representing Croatia was exhibited for the first time, and it is part of Diocletian's Palace, said Franka Gulin, Representative of the Croatian National Tourist Board in China.
“During the construction of the ice palace of Emperor Diocletian, the organizers positioned this valuable cultural monument in the very center of the exhibition, presenting the palace as one of the few legacies of the Roman Empire that still lives with its inhabitants. The festival is a great opportunity to promote Croatia on the Chinese market as this is an extremely popular and unique world event,” Gulin pointed out.
The Harbin Ice and Snow Festival has been held annually since 1963 in the northern Chinese city of Harbin in Heilongjiang Province, and is today the largest and most visited snow and ice festival in the world, attracting more than 18 million visitors annually. The first participants in the festival were initially only Chinese, but the festival soon turned into a major international competition in creating ice and snow sculptures.

Split Airport

asplit 1 2021In 2019, Split Airport was connected to more than a hundred cities across Europe by direct flights of sixty European airlines, with more than a hundred flights a day during the summer months. Further growth was planned in 2020, with excellent predictions compared to the 3.3 million passengers in the record-breaking year 2019. In mid-March, the COVID-19 epidemic closed almost all European airports, including Split Airport. Regular international traffic did not start until 29 May 2020 and then it gradually started to grow. This lasted until 20 August, when Croatia was marked “red” on epidemiological maps of Europe, so arrivals were terminated due to the suspension of flights. Therefore, in 2020, Split Airport generated 40 percent of flights compared to 2019, and the average occupancy of aircraft was 50–60 percent of available seats. In 2020, 674,366 passengers passed through the Airport, which is 20.4 percent compared to 2019.
Given that rapid vaccination is expected worldwide in 2021, a return to 2019 results could be achieved in 2024. Accepting the proposal of the aviation industry representatives to apply a single antigen test to all departing passengers at airports with fast test results to avoid quarantine in destination countries would be a significant incentive for passengers to use air transport and speed up the return to 2019 results.

Opening of Croatian Home, Split temple of music and art

hrvatski dom 1 2021After several decades, the city of Split got a representative concert hall – the Croatian Home in a building that was built in 1908 and whose original renovation cost 25 million HRK. With the complete renovation of the building of the Croatian Home in Split, along with the construction renovation and interior revitalization, this building got its original stylized facade. The City of Split initiated the renovation of the building in 2005 with the desire to set up a smaller concert hall on the first floor of the courtyard wing with accompanying facilities on the floors of the street wing, along with the renovated Puppet Theater on the ground floor. The report of the Conservation Department in Split points out that the renovation approach was aimed at the valorization of the building as a top Art Nouveau monument with the decoration as an integral part of the architectural composition with which it forms a unique whole. The original appearance of the building was declared its greatest value. The facility is adapted to all modern requirements in terms of accessibility, occupational safety, fire protection, air conditioning, and the hall is equipped in accordance with the highest multimedia standards.

Hotel Marriott opens its doors in Split at the end of the year

marriot 1 2021With the construction of the last, 27th floor, Split's Dalmatia Tower, with its 135 meters in height, will be the tallest building in Croatia and among the tallest in Europe. The four-star Courtyard by Marriott hotel will be located on the upper floors, from the 16th floor upwards. At the top of the building, in addition to the hotel rooms, there will be a panoramic restaurant with a terrace. The location of the hotel, only a fifteen-minute walk to the historic center and a twenty-minute drive to Split Airport, makes it an ideal choice for accommodating business people for whom the brand is primarily intended. The LEED International Energy Certificate guarantees all users a healthy and stimulating work environment and a pleasant, relaxing holiday. “If everything goes according to plan, the Dalmatia Tower will open at the end of 2021,” announced the investor, the Westgate Group company.

The Dark Sky Park on the island of Hvar is a new tourist attraction

darksky 1 2021The Dark Sky Park label is awarded to protected areas of nature possessing exceptionally dark skies full of stars and implementing astronomy popularization programs, active promotion, and a night sky conservation program for present and future generations. Currently, Croatia has two international dark sky parks, one in Daruvar (Vrani kamen) and a recently opened one in the municipality of Jelsa on the island of Hvar, where the global meteor network and meteorological station in Humac in the municipality of Jelsa on the island of Hvar started operating in late December. The Croatian Astronomical Union installed the equipment on Humac in cooperation with the Tourist Board and the Municipality of Jelsa as a continuation of activities aimed at declaring the municipality of Jelsa the first international dark sky community in Croatia, and the Humac area an international dark sky park. Dark Sky Park is defined by the strict criteria of the International Dark-Sky Association (IDA). Dark sky tourism is growing year by year because seeing a sky full of stars, as well as the Milky Way, with no light pollution is definitely worth experiencing. Lonely Planet, CNN and many others have included dark sky tourism as one of the upcoming trends in the years to come. Global meteor networks can be seen at the following link

Information published in the Newsletter considered accurate and reliable at the time of their publication. The Tourist Board of Split-Dalmatia County warns that this information should not be considered as the basis for making important personal or business decisions and that you agree to not consider Split-Dalmatia County TB responsible for possible failure of your expectations. Split-Dalmatia County TB fully disclaims all liability for any user action use or misuse of the contents of this newsletter for any damages that may arise for the use or any third party in connection with the use or misuse of the said content.







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Split and Dalmatia County Tourist Board
Address: Prilaz braće Kaliterna 10/I, p.p. 430,
21000 Split, Croatia Phone/fax: +385(0)21 490 032, , 490 033, 490 036 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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