At the time of Greek collonisation the island of Hvar was an important strategic and nautical centre whilst today it is considered one of the ten most beautiful islands in the world. An indented coast, clean beaches and plenty of sun as well as untouched nature, fragrances of lavender, olives and wine is a picture of the well-known island of Hvar. Today’s name of the island has Greek origins (in Greek Pharos – lighthouse). From this name the Romans formed the name Pharia, Dalmatian Romans then changed it to Fara whilst in the early Middle Ages, it was inhabited by Croats who replaced the consonant f with the consonants group hv thus changing its name into Hvar.