It is the biggest festival in Croatia and for the last seven years, Ultra Europe Music Festival has put Split on the global map as no other event in the city’s tourism history.
The festival, which started in 2013, moved from its home of six years at Hajduk’s Poljud stadium this year to Park Mladezi, and fans took to the new location very well. A look at some of the numbers from this year’s Ultra festival:
Over the seven-day experience, more than 155,000 fans arrived from a record 143 countries to Ultra Europe this year, mostly from Spain, the United Kingdom, Norway, Australia, Germany, Sweden, Austria, the US, Canada and the Netherlands. There were more than 35,000 local fans, which is the highest ever, and the festival’s millionth visitor was recorded this year, making it by far the largest international event in Croatia. More than 2,000 people took part in the organization, more than 250 DJs played on 12 stages in 4 destinations, and more than 300 accredited local and foreign journalists closely followed the event.
Ultra Europe saw a total reach of 10,000,000 + on social channels. More than 20,000,000 impressions were generated, over 500,000 likes, and official hashtags were popular – #UltraEurope was used over 150,000 times. The festival was also live-streamed on Facebook and YouTube, recording over 300,000 minutes of views, and the best moments can still be viewed on all official channels of the festival.