Record-Breaking Start to Tourism Season 2017 in Central Dalmatia

According to the data from the eVisitor system on May 31, 2017, Split-Dalmatia County recorded 221,513 guests during the month of May, which is a 15% better than last year.

Thus, a total of 866,072 overnight stays were recorded in May, which is an increase of 11% when compared to May 2016. This breakthrough in Central Dalmatia has proved the preseason is stronger than ever.

“We entered the tourist season earlier than ever this year. Tourist areas on the coast, the islands and in the Zagora region showed signs of large groups of guests and full accommodation facilities, and numerous events made their stay special and unforgettable,” said Joško Stella, director of the Tourist Board of Split-Dalmatia County.

In the period from January to May 2017, there were 393,916 arrivals and 1,272,673 overnight stays in commercial accommodation, which is a 23% increase in visitors and a 20% increase in overnight stays from last year. During this period, tourists from Germany (40,853), the UK (28,199), South Korea (32,022), Bosnia & Herzegovina (23,055), and France (21,116) made up the largest number of arrivals from foreign markets.

At the same time, the largest number of overnight stays were also recorded by Germany, the UK market, Bosnia and Herzegovina and France.

“From January to the end of May, we recorded 27% more arrivals by foreign visitors and 23% more overnight stays. Because the number of domestic arrivals in Central Dalmatia grew in the same period, all factors indicate that our extensive and comprehensive marketing activities will yield results this year as well. The tourist centers of Split-Dalmatia County have been seen around the world on the most watched European television stations, and the most prominent international media has brought stories of the history, culture, and beauty of Split, Hvar, Makarska, Trogir, and Brač,” concluded Stella.