New Valamar [PLACES] Hotel Opening Soon in Makarska

After last year’s successful launch of the lifestyle brand [PLACES] by Valamar and the opening of HVAR [PLACESHOTEL] in Stari Grad, Valamar announced yet another hotel under the [PLACES] brand for the 2022 season, this time in Makarska. This year, the former Dalmatia Sunny Hotel will become DALMATIA [PLACESHOTEL], and the opening has been announced for mid-May, reports Dalmatinski Portal.

One of the most significant features of DALMATIA [PLACESHOTEL] and its ‘predecessor’ in Stari Grad on Hvar is the [PLACESFLEXI] offer that offers guests complete freedom to enjoy the restaurant in the rhythm that suits them best. If they miss lunch or dinner, guests can use a certain daily amount in the restaurant or hotel bars, and what they do not spend that day can be transferred to the next. Guests will also be attracted to the fantastic pool complex, the center of daily entertainment with an impressive line-up of foreign and domestic DJs in the SOUNDS OF [PLACES] program, which will be held every day from opening to closing.

The hotel has 180 rooms and ten suites whose interiors blend Mediterranean tradition and modern design with a combination of natural materials, playful fabrics, and fun designer pieces of furniture. All rooms are equipped with extremely comfortable beds with top-quality mattresses and digital amenities such as a smart TV, super-fast internet, a digital library, and everything else a modern traveler needs to experience a dream vacation. The freedom of cashless payment with a bracelet and contactless check-in will also contribute to maximum comfort.

“With the introduction of the [PLACES] brand, Valamar continues to follow the latest trends in the hotel industry. It is a hotel concept intended for guests seeking freedom of choice, modern design, and an authentic experience of the destination with full respect for nature and the environment, primarily millennials, young professionals, and those who recognize the specific lifestyle values promoted by [PLACES],” said Carmela Višković, Product Development Director at Valamar Riviera.

Lifestyle hotels have been a trend in the world of hospitality in recent years because they aim to create a unique experience and push the boundaries of the traditional notion of hospitality. Lifestyle hotels focus on a fantastic experience and authentic service or interpret what is most valuable in the destination to thus attract modern travelers, primarily ‘millennials,’ who especially value unique experiences, meeting with people with similar affinities, natural foods and dishes, nature preservation, and environmental sustainability.

The architecture of both [PLACES] hotels is signed by the renowned Poreč architectural studio Tissa, and the visual identity is done by the award-winning Studio Sonda agency from Vižinada near Poreč. It is one of five Valamar product brands that operate under the ‘‘All you can holiday’’ identity to create the perfect vacation and authentic experience for each guest. In addition to the [PLACES] brand, Valamar hotels and resorts operate under the Valamar Collection, Valamar Hotels & Resorts, Sunny by Valamar, and Camping Adriatic by Valamar.