Managing Tourism Growth: Study Begins on Capacity of Split-Dalmatia County

It has been a record year for tourism in Central Dalmatia, and the season is still going strong. Record numbers of destinations connected via Split Airport, which is experiencing its best year ever, and equally impressive arrivals by sea. Split, in particular, has seen an explosion of tourism, and destinations up and down the coast are all posting highly commendable numbers.

With growth comes responsibility and while it is tempting to sit back and enjoy the positive spreadsheets, it is more important to prepare adequately for that growth, and to ensure that growth is manageable and does not upset the current tourism equilibrium.

With this in mind, the Central Dalmatia Tourist Board has contacted and commissioned the Institute of Tourism to prepare a scientific study on the capacities of tourism in the region, including infrastructure and accommodation. The study will focus on six clusters in the county – the Makarska Riviera, the Split Riviera (with particular focus on Split), inland Dalmatia, and the islands of Brac, Hvar and Vis.

“It is necessary to determine the maximum number of accommodation capacities in certain parts of the county given its spatial specificity. From the study, we expect to find that for each of the tourist clusters of our county, the tourist numbers and space can be withstood and the figures will not compromise the balance in the supply of electricity, water and energy. Additionally, we hope to find that the areas are not spatially endangered by overbuilding, and do not significantly impair the quality of life of the local population. These are legitimate issues after years of great growth in the popularity and arrivals of tourists to our county. All of this will be the basis for the work of destination management that will manage the development of the county’s tourism,” says Joško Stella, Director of the Central Dalmatia Tourist Board.

The study should be completed by Spring 2018.