Imotski, One of the Great Tourism Successes of Inland Croatia

Croatian tourism has changed a lot in the last decade, with new trends and attractions changing the way tourists enjoy their holiday, but few destinations can have changed as much as the inland town of Imotski, certainly not if one considers the incredible rise in tourism numbers over the last ten years.

Back in 2008, there were around 5,000 overnight stays throughout the year in Imotski, a record at the time. That number has been consistently been bettered over the ensuing years, with an impressive 57,950 overnight stays – an increase of more than ten times – recorded in 2017. That number was beaten this year as early as August 22, and local tourism chiefs are predicting that this year’s record may break the 70,000 mark for the first time.

Several factors have contributed to Imotski’s success, including the opening of the Zagreb motorway and tunnel to the Makarska Riviera. Better marketing of its wine story and several well- publicised adrenaline activities in the Red and Blue Lake have also helped, as has been the explosion of new villas with swimming pools in and around the town. There are now some 220 holiday homes in the area, 95% of which have pools, and with the drive to the coast now reduced to just half an hour, Imotski is an increasingly attractive option for those who want to combine a beach holiday with the peace and quiet of Dalmatia’s stunning nature.

To learn more about Imotski, click here