Health tourism is coming home…
Did you know that organised tourism began in Europe in Central Dalmatia 151 years ago? The forming of the Hvar Health Society back in 1868 enabled convalescing aristocrats from the Austro-Hungarian Empire to take advantage of the recuperative climate of the Central Dalmatian coast on Hvar.
A century and a half later, Central Dalmatia continues to be an attractive destination for medical tourism. Croatia has been identified as potentially one of the top 10 medical tourism destinations in the world in the next 10 years (you can read an overview of the potential and opportunity offered by Croatia as a health tourism destination).
With millions of tourists visiting the region and established quality of its clinics, Central Dalmatia is establishing itself as an important medical tourism destination. In order to further promote that offer, the 2nd Mediterranean 365 Expo health tourism conference will take place in Split on April 13 and 14, as explained on the official website:
“The second Health and Tourism Expo “Mediterranean 365”, in the most modern way, designed through marketing and promotion, defines the project, tourism in the Mediterranean 365 days.
“Our goal is for the first time to bring together representatives from all areas: medicine, dentistry, aesthetics, beauty centres, wellness, medical and tourist equipment, tourist agencies and accommodation distributors. Over the course of 3 days we will be familiar with changing experiences gaining new ideas and identifying development projects. Several lectures will be held by eminent colleagues from health, dentistry and aesthetics. Get to know the latest ideas and technology in the field of tourism with leading lecturers, Expedia, Hotel Beds. Take the media’s attention, contact business decision makers, target groups, and sales channels, along with a good entertainment program.”
Check out a report of last year’s event on national television below, and for more details, visit the event website.