Tourism promotion comes in many forms, but there is no denying the power of the written word, especially when it comes from experienced journalists writing for major international publications.
The Central Dalmatia Tourist Board has a history of investing in press trips, but in the most ambitious initiative so far, some 58 international travel journalists, all representing relevant travel publications in countries where the Croatian National Tourist Board has representative offices.
The initiative is in partnership with local tourist boards from Split, Hvar, Brac, Solin, Klis, Trogir, Trilj, Vis and Omis.
“Although HTZ invites foreign journalists on study trips to Croatia, I wanted to do something different and invite influential foreign journalists to get acquainted with all the tourism values of our county. This is the first year we are doing this kind of travel where we have invited journalists to stay and tour our county exclusively, and we will cover all of the costs. The journalists will be in constant contact with our best guides and have a chance to experience Central Dalmatia,” said Joško Stella, director of the TZ Split-Dalmatia County.
“Tourist agents and journalists are coming to ‘inspect’ our region and share their impressions and recommendations in their media around the world. They are the first celebrities of the season who will create a picture of us as hosts which can significantly influence the course of the main part of the business year.”